Punto Ottico Humaneyes MILANO: The Grand Opening
Three days to discover our Milan boutique.
Punto Ottico Humaneyes launches its newly reopened Milan boutique with a program of events to discover the in-store experience, including optometry & eyecare services, and its unique selection of curated eyewear collections. On October 21st, 22nd and 23rd, Punto Ottico Humaneyes will showcase the results of its transformation.
A highly specialized optometric service.
During the three days of Punto Ottico Humaneyes, you can book a personalized optometric exam in the newly-enhanced optometry room: an opportunity to take care of your eyesight with the support of our professionals and the most advanced technologies.
Craftsman at work: handcrafted frames.
Handmade eyewear embodies the excellence of Italian craftsmanship. Punto Ottico Humaneyes will host craftsman Luca Feltrin for a live demonstration of the craft techniques preserved at Atelier Jacques Durand. Expert hands shape the raw materials into timeless objects
Tailor Made: a bespoke process.
Punto Ottico Humaneyes presents the “Tailor Made” project for the creation of unique, tailor-made pieces. This sartorial process merges the goldsmithing heritage of Vicenza with artisanal expertise of Atelier Jacques Durand: a tribute to the enduring beauty of authentic craftsmanship.
Reopening Party with Conception Générale.
The three-day program concludes with an exclusive party inspired by the creative universe of Conception Générale. Join us in celebrating the bold spirit that draws from the 1960s and follows the stylistic evolution of the 20th century: from the most street-inspired influences to the pinnacle of design. An invitation to discover the collection, meet, and be inspired.
Program of events
October 21 and 22 from 10 am to 7 pm
October 23 from 10 am to 1 pm
A highly specialized optometric service.
Book a personalized optometric exam. Contact us to schedule your appointment.
October 21 from 10.30 am to 5 pm
Craftsman at work: handcrafted frames.
Live demonstration of the artisanal techniques preserved at the Atelier Jacques Durand, curated by Luca Feltrin.
October 21 and 22 from 10 am to 7 pm
October 23 from 10 am to 1 pm
Tailor Made: a bespoke process.
Discover how to create your own custom-made glasses.
October 23 from 6 pm to 10 pm
Reopening party with Conception Générale.
An invitation to discover the collection, meet, and be inspired.