PLUS IS + by JACQUES DURAND SPIKE LEE ACADEMY AWARDS 2019

And the Oscar goes to Spike Lee! Director Spike Lee receives his Best Adapted Screenplay Award for BlacKkKlansman at the 2019 Academy Awards wearing customized PLUS IS + frames handcrafted in Italy in Jacques Durand Atelier. We are honored to welcome director Spike Lee to our New York store.

Discover PLUS IS + by JACQUES DURAND and create your customized frames.

PLUS IS +

PLUS IS + is the search for craftsmanship in every detail. It represents the essence of Jacques Durand Atelier, the place where Jacques Durand’s skillful artisans conceive, develop and realize new creations. The concept that guides PLUS IS + is to celebrate the knowledge and skills of their artisans, to raise consciousness about the value of craftsmanship. The result is a collection of handcrafted frames that hold the sense of purpose of Jacques Durand Atelier

Plus is + frames are carved from a 8 mm thick acetate plaque. The thickness is preserved throughout the production process and finishing to achieve the most solid design. Engraved details are inspired by automotive design, and originate from creator Jacques Durand’s passion for cars.