PLUS IS + by JACQUES DURAND SPIKE LEE CANNES 2021
Director Spike Lee, Jury President at the 2021 Cannes Film Festival, wears customized Plus is + handcrafted frames by Jacques Durand at the closing ceremony of the 74th edition of the festival.
The unique pearl orange frames are inspired by Jacques Durand’s iconic model Madere, and were produced and specifically customized for the American director in Jacques Durand Atelier in Italy. It is not the first time that director Spike Lee chooses a Jacques Durand creation. At the 2019 Academy Awards, Spike Lee received his Best Adapted Screenplay Award for the movie “BlacKkKlansman” dressed in a purple suit and wearing a pair of purple glasses, which have not gone unnoticed.
The custom-made PLUS IS + frames were designed and created for Spike Lee for that occasion in Jacques Durand Atelier, based in Montecchio Maggiore, Vicenza, in Northeast Italy. We are honored to welcome director Spike Lee to our New York stores.
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PLUS IS +
PLUS IS + is the search for craftsmanship in every detail. It represents the essence of Jacques Durand Atelier, the place where Jacques Durand’s skillful artisans conceive, develop and realize new creations. The concept that guides PLUS IS + is to celebrate the knowledge and skills of their artisans, to raise consciousness about the value of craftsmanship. The result is a collection of handcrafted frames that hold the sense of purpose of Jacques Durand Atelier.
Plus is + frames are carved from a 8 mm thick acetate plaque. The thickness is preserved throughout the production process and finishing to achieve the most solid design. Engraved details are inspired by automotive design, and originate from creator Jacques Durand’s passion for cars.